This is a proposed product catalogue for Dear Green Coffee Roasters. The aim of this brief was to create a fully comprehensive print catalogue featuring all the items this company has available, while keeping costs as low as possible. To meet this criteria, the catalogue was designed to use only six A4 sheets of paper. All of the images used in the catalogue were sourced from royalty free sources (free for commercial use) or previously used on the company website, keeping costs even lower. With product grouping and cutting information to crucial and important points, I was able to fit everything the company has to offer in to a tiny A5 twelve page booklet.
This poster was created as an aid for the image re-brand of Glasgow’s Kelvingrove Park. Keeping within the style guide set out by the brief, the poster brings a more modern feel to the park while maintaining the feeling of nature by making strong use of organic shapes and line.
I decided to create a split poster with one half using a more traditional arrangement of colours and the second half only using one. I wished to experiment with negative space and transparency with this second half to create a more alternative and modern look.
Timo Ruud Photography
Timo Ruud is a local photographer who was in need of a website and logo to showcase some of his finest work. The brief was set to create a clean, minimal and simple website and logo, that would enhance his work and not detract from it. I hand-coded the website to make a fully responsive page that only used the necessary code, resulting in a beautifully clean and accessible showcase of his work. The logo was designed to add a touch of character to the minimal page layout.
Poolside was a personal print/web project of my own. The aim for the poster was to create an image that used only shape to create line and to allow myself to experiment with colour. The subject of Poolside is to convey the surreal feeling of pure calm during periods of extreme chaos.
Tatana Transport is a freight brokerage and logistics company that provides their services Australia wide. They were looking for a new logo to support and display their business values as well as being able to convey the following traits - Professional, Simple, Clean, Memorable, Mature and Subtle.
This logo uses a strong bold TT, fused together to show trust and reliability whilst conveying the company's streamlined processes. The whole logo mark is slanted forwards in a stylised manner, displaying the company's quick and forward thinking process. The bar the double T is sitting on creates a surface for it to move on (explained later) while rounding out a pleasing symmetrical look that also creates the silhouette of a rail track. The choice of teal for the bar is a combination of some of the company's transport methods. Blue for sea and green for grass creates a balanced and professional teal for the double T to move along.
Here are a few images to display the logo mark's uses.
I have also included an alternative development of this logo to show some of the scope and scale of the creativity while I was working on this project.